If it hasn’t been obvious by my Twitter and Facebook feeds, I am passionate about what I am passionate about. Sports, film, TV, bad jokes, my family, my friends, my doxys, Philly and especially music. Nothing in this world can take you back to a time and place and change your mood in a flash like 3 minutes or so of great music. Because the best music doesn’t waste time or take hours or weeks to develop, it has the power of immediacy , the power to grab you at the outset, and the power to get stuck in your head, be it amazing or kind of corny (thanks, Ylvis and your damn fox sayings).
But every so often, out of that music comes something more. That is exactly what has happened recently. Elsewhere on this blog, you’ll find posts about why I am where I am professionally and health wise, along with a piecemeal history of what I was able to accomplish before my professional life ended with my lung disease.
One of the things from that past life I’ve missed has been the chance to create and promote, to spread the word and ignite the same passion I felt for a film or project. I look back with pride on the two dance marathons for Muscular Dystrophy I created at Villanova University in the 70’s, the events I organized for a national trade association that focused on home video retailers, and the various promotions I held over the years at my video stores in Ardmore, Conshohocken, and the Philly area. I am especially proud of what I accomplished in the promotional area when I was with TLA Video (one day I’ll go into more detail of why my time with TLA Video was a sometimes frustrating time of my life, yet it was my greatest accomplishment).
My favorite promotion is still when I was able to attract almost 700 people to my 4th and South Street store for an in-store appearance by the great director JOHN WATERS, closely followed by a Chestnut Hill in-store World Series party with the Phillie Phantic.
I also took great pride in meeting challenges that allowed me to interact with others in a common effort, such as the SEPTA road construction project in Chestnut Hill that severely limited access to our video store and other businesses for months. I wound up helping to lead an ad-hoc group of businesses to develop emergency business plans and promotions to minimize the impact during construction and come back strong when Germantown Avenue finally reopened.
So, when I now meet and follow someone who does promotion, I always am thrilled to spot even a little of the same passion I used to have in my work. I don’t have that outlet anymore other than the old “word-of-mouth” method, and I think I’m damn good at that.
However, I can vicariously experience the old thrills watching others still actively involved in PR who truly love the project or event they are promoting, not just working the press for coverage and then moving on to the next supposed big idea. Recently, I’ve met someone who does just that, even though she is involved with businesses that I have not had professional experience with, but for which I retain passion about.
I’m talking about Dallyn Pavey, owner of DISH PUBLIC RELATIONS
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